Manager, Global Tourism Development (Location: San Francisco, CA)

Job Summary: The Manager, Global Tourism Development, plays a crucial role in supporting, developing, and directing various travel industry sales and marketing programs for both domestic and international markets including identifying new business opportunities, expanding client base, and increasing results from new and existing tour operators and other travel trade entities.  The position requires cross-functional collaboration within our organization to assist in the execution of integrated marketing campaigns, involving both B2B and B2C activities, and works closely with external partners, stakeholders, and clients. 

What you will be doing:

Global Travel Trade Development and Promotions

• Assist in development and implementation of global travel trade strategies and marketing plans to effectively promote the destination in global visitor markets.
• Oversee our Familiarization (FAM) trip strategy for travel trade clients, collaborating with Associate, Global Tourism Development, and international agency representatives on itinerary planning.
• Grow database and strengthen relationships with receptive tour operators. Create and implement a sales and marketing strategy for the wider inbound operator channel.
• Establish and maintain relationships with clients including tour operators, wholesalers, airlines, and other travel industry stakeholders.
• Provide ongoing client support and service. Respond to high volume of trade inquiries from international markets as well as general inquiries from other sources.
• Plan and execute trade promotions and sales activities, such as co-op programs, sales missions, trade shows, client events, and training seminars.
• Support Senior Director with SFO Airport aviation development & marketing contract administration (program development, billing, reporting etc.).
• Act as regular liaison with our international agencies to ensure workplans are executed and on track, and reports and invoices are submitted on time.
• Together with Associate, Global Tourism Development, create resources and materials needed for product development and client engagement including:
  • Presentations for client trainings
  • Sample itineraries 
  • Update virtual platforms, such as online educational tool
  • Travel trade newsletter
• Develop and execute educational programs for San Francisco Travel members and other stakeholders about the market landscape and opportunities.
• Report on department programs, travel and tourism trends, market analysis, and compile research to inform tourism strategy.

Integrated Marketing Campaigns

• Work with Senior Director to plan, implement, execute, and optimize integrated marketing campaigns, including full funnel management from brand awareness to conversion and identifying revenue generating partnerships.
• Maintain relationships with Brand USA and Visit California, specifically for accessing co-op funding opportunities.
• Collaborate with Global Marketing and Media Relations teams to execute and manage campaigns, such as:
  • Airline and OTA co-ops
  • Multi-channel digital B2B and B2C
  • Paid social media
  • Influencer marketing
• Analyze key metrics and adjust strategy as needed.
• Compile reports showing results laddering up to goals and KPIs.

Budget Management

• Assist with budget and planning process, including building programs and inputting details into internal system.
• Responsible for sourcing estimates, processing invoices and expenses, tracking of program budget and researching discrepancies.

Qualifications:

• BA/BS from a four-year accredited university.
• 3+ years of tourism industry sales and marketing experience preferred.
• Understanding of the global tourism industry and travel trade ecosystem, with a focus on the U.S. and California markets.
• Strong marketing background, ideally in hospitality, with a keen awareness of the latest trends and technological innovations.
• Proven ability to build, nurture, and develop relationships, with excellent negotiation skills.
• Exceptional communication abilities—written, verbal, and presentation skills—with the capacity to engage professionally, clearly, and creatively across diverse audiences.
• Proficient in social media and digital technologies, staying updated on industry trends, consumer behaviors, and emerging technologies.
• Demonstrated success in executing digital campaigns that deliver measurable outcomes for brands and companies.
• Strong organizational skills, including expertise in budget management, campaign reporting, and client relationship management.
• Excellent analytical and strategic thinking skills, with a focus on actionable insights.
• Familiarity with Salesforce is an advantage.
• Willingness and ability to travel both domestically and internationally.

Work Environment

San Francisco Travel's headquarters is located in the heart of the financial district boasting 360° views of the city.  The work environment is fast-pasted, dynamic, as well as fun and rewarding.  As the official Destination Marketing Organization, employees truly feel part of the city, taking care in their work, knowing it is contributing to the economic development of San Francisco.

While promoting one of the greatest cities in the world, we have plenty more to offer:

• Generous vacation policy. You'll get more than the typical 10 days.
• Flexible hybrid work policy. San Francisco Travel is in the office four days a week with the option of one work from home day per week.
• Aside from all the national holidays that San Francisco Travel observes, you get a day off for your birthday that you can use any time of the year.
• You get a pension. We will contribute and help you prepare for your future.
• Premium healthcare plans.
• Cell phone credit. We'll subsidize the cost of your phone plan.
• Monthly commuter allowance.

Why Join Us: San Francisco Travel Association offers a dynamic and collaborative work environment with opportunities for professional growth and development. As part of our team, you will play a key role in promoting San Francisco and supporting the tourism industry in one of the world's most vibrant cities.

Remote Work Policy: Employees of San Francisco Travel are required to be in-the-office a minimum of 4-days per week per company policy, which is subject to change.

Compensation: The total compensation range, which includes base salary and targeted incentive/bonus is $85,000 to $95,000. Health care and other benefits are in addition to the listed compensation range.

If you think you are the right candidate for this position, please provide us with the following:

1. Cover letter (no more than a page, telling us why you’re the right person for this role).
2. Detailed resume of your relevant experience.

Send to: [email protected]

San Francisco Travel Association is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage individuals from all backgrounds to apply.

To learn more about us, check out our website–http://9gne.airllevant.com/